The point is that we don’t get any profit benefit when our protein goes over 10.5% because we don’t get paid a lot for protein, we get paid for tonnes, so we’re not really getting any money back for nitrogen we’re putting on if it isn’t increasing yield.

The question is, how do you know what you’re doing is right? That did bug me,” said Matt. Your yields might go up and that’s great, but yield is only one part of the puzzle. The missing piece has always been protein.